- Award winning expert on Breakthrough Leadership and exceptional growth



Politiken - Vækst sker gennem ledelse 30. juni 2015

Alle virksomheder kan opnå vækst, hvis lederen vil det nok  5. februar 2015


Artikel i "Nyhedsbrev for Bestyrelser" (side 17) 8. februar 2013


Interview med ledelsesekspert Jesper Elling August 2012

Berlingske Business: Danske topledere er for uambitiøse 12. april 2012


”Topledelse, så gør dog en forskel” Jyllands Posten 27. december 2010


Håndtering af mål på en anden måde Ukeavisen Ledelsen 22. maj 2009


Bilimportør coachet ud af hængedyndet Børsen Ledelse 1. april 2008
Direktør-DNA skal kortlægges Berlingske Business - 20. juni 2008
Har succesfulde ledere identiske profiler? Berlingske Nyhedsmagasin - 20. juni 2008


Coachingfirma med vokseværk Børsen - 1. maj 2006
Fra sekretær til chef via coaching Business.dk - 8. juni 2006


Ingen klare mål for lederskab Børsen - 28. oktober 2005
Den store forvandlingsfest Mandagmorgen - 14. november 2005
Coachingbølge på vej mod Danmark INDUSTRIENS DAGBLAD - 17. november 2005


Coachingbaseret ledelse på skemaet Børsen - 6. maj 2004
Mellemlederne kan gøre det bedre Børsen - 3. september 2004
Verden rundt som coach Ingeniøren - 1. oktober 2004
Matas-chef i brat opvågnen Berlingske - 6. oktober 2004
Etiketterne bliver pillet af kollegerne Ingeniøren - 8. oktober2004
Nye lederroller gav voldsom vækst Berlingske - 1. december 2004


CRM at Dagbladet Børsen: A Success Story from Denmark International Journal of Customer Relationship Management 2003 Lindgreen, Elling and Møller
Jesper Elling forlader Stig Jørgensen Markedsføring - 25 september 2003
Den forsømte coaching Berlingske Nyhedsmagasin 17.november - 23.november 2003
BNY sådan aflyser du recessionen Berlingske Nyhedsmagasin 5. maj - 11. maj 2003
Fokus på vækst! Børsen Forum A/S, Børsen Ledelseshåndbøger 2. maj 2003


CRM uden strategi er født til fiasko BørsenInformatik - 15. maj 2001


CRM uden strategi er født til fiasko IBM VISION 1 - 2000

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The Burning Ambition

In this, my fourth book, I will share all my insights and secrets about breakthrough leadership and

how you create business growth in a zero growth economy.

Thank you for your interest in my new book.

In this, my fourth book, I will share all my insights and ­secrets about breakthrough leadership with you. How you can create extraordinary and lasting breakthrough growth in top and bottom line performance, “simply” by changing the way you lead the company.

From “burning platform” to “burning ambition”

Most industries and companies have now adapted to the new world order of recession or the post-recession zero growth environment. This means that most companies no longer have to fight for their life on a day-to-day basis and the idea of using the “burning platform” is more or less gone. The recession was a great chance to rethink, redirect and reinvent the company. If you utilized that opportunity I guess that your company is close to being in the best shape ever. This means it is time to capitalize on the great additional potential in the marketplace and in the company – by ­creating a “burning ambition”.

The concept of the “burning platform” is pain driven. The situation is painful and you have got to run. “Where to” does not really matter. The alternative, the concept of “burning ambition”, is pleasure driven – it is about a particularly attractive situation or state that you want to realize

– a place you want to go.

Most companies have a huge potential that can be liberated through breakthrough leadership. It is not unlikely that top and bottom-line performance can be grown by 25 to 50 per cent year-on-year via breakthrough leadership.

It all starts with you believing in the additional potential. If you do this in the right way the upside is fantastic and the potential downside is close to non-existent. This is the optimal situation and starting point for your transformation.

Join me on my breakthrough mission.

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– anything becomes possible

The compact GUIDE TO great leadership

Why do we have leaders, and why do we exercise leadership?

The purpose of leadership is to create the desired reality for the company, irrespective of what ­happens around or inside the company. The only ­justification for having leadership, is if we can make the impossible, possible. The company can experience a crisis all by itself. The company can give customers poor service by itself. And the company can fail to meet its budgets, by itself.

The only rationale for having leaders is if we can compensate for the things which are dogging the company, and despite external factors, create the desired results by challenging the mindset within the company about what is possible, and creating dramatic business breakthroughs.

You could say that the fate of companies depends on the effect of the leadership process. The profit implications of good or bad leadership can be counted in the millions – or even billions, as has been shown of late.

Far too many leaders go around in their comfort zone, creating mediocre results compared to their full potential. In the wake of the financial crisis, many people talked about "crisis leadership". The question is, rather, whether the financial crisis created a "leadership crisis"?

Shake off the dust and raise the cap on the changes you are trying to create through your leadership. Challenge yourself, the company, and each employee – today!

Shareholders and boards should demand that Jesper Elling be a compulsory element of all strategy development. He is able to eliminate mediocrity, and create a mindset and actions that deliver extraordinary results.


CIO, Kenneth Egelund Schmidt, Carlsberg

Jesper J. Elling has the recipe for HUGE BREAKTHROUGHS. If you are curious as to whether the i-mpossible really is possible – let Jesper lead you on a journey of discovery! It will require COURAGE as a leader, but it is ABSOLUTELY WORTH IT – for the organisation, your leader team, your company owners or board, and for you personally.


Charlotte Møller-Andersen, Director, D&B

Working with Jesper Elling is always a very dynamic experience. He is actually an accelerator 'in person', and the potential within your business is far greater than you think or dare believe.


Jesper Brøckner, CEO,Telia Danmark

Jesper J. Elling has gone to -extraordinary lengths to establish Breakthrough Thinking at TDC.


Carsten Dilling, Senior Executive VP Operations, TDC

Jesper J. Elling was determined to cut to the bone and keep this, his third book, under 100 pages in length. The bold message is extremely focused, with no unnecessary sidetracks, out of respect for the reader’s busy schedule.

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